Siddhartha MenonReading Between The Lines“The most important thing in communication is hearing what isn’t being said. The art of reading between the lines is a lifelong quest of…Aug 14, 2021Aug 14, 2021
Siddhartha MenonThe Wake of New Age ActivismHave we as a generation become more ignorant and if we have, then what of the next generation is there a word to describe what they are? If…Jun 6, 2021Jun 6, 2021
Siddhartha MenonSense The Real: Content, Context and Strategy, the 3 senses of experienceI have been an event planner for as long as I can remember. As a kid, I would plan chaos; I think those were the first signs of my career…Nov 28, 2020Nov 28, 2020
Siddhartha MenonThe Vulcan Mind Meld and The Experiential IndustryJust recently, the opportunity to talk to some of my clients in a far more formal setting than I usually find myself in presented itself…Aug 22, 2020Aug 22, 2020
Siddhartha MenonThe Changing ConsumerI recently attended Nudgestock 2020, a festival curated by Ogilvy Consulting that celebrates, studies and discusses Consumer Behaviour and…Jul 21, 2020Jul 21, 2020
Siddhartha Menon3rd Party Virtual Events: Are They Worth The TroubleA recent Gartner Report that surveyed technology buyers found that a whopping 43% indicated that they will respond to a marketing call to…Jul 21, 2020Jul 21, 2020
Siddhartha MenonThe Re-Birth of ExperiencesWe are all sitting at home, with the screen dictating our lives and masquerading as our best friend.Jun 28, 2020Jun 28, 2020
Siddhartha MenonInfinite Games: The Experiential Marketing PerspectiveSimon Sinek is no stranger, to me personally yes, but to millions who follow and admire him for his ted talks, his views on leadership and…May 25, 2020May 25, 2020
Siddhartha MenonAs an experiential marketer, I have sat in on more than one ‘brainstorming’ session.In the interim, the focus of my brain today is on content and how beautifully narrated experiences powered with great content can elevate…May 24, 2020May 24, 2020
