Mission and Data
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Mission and Data

Mission & Data Announces Successful Merger

Combined company will focus on enhancing mission-driven, data-informed leadership and governance of organizations that make the world a better place.

Mission & Data, LLC will focus on enhancing mission-driven, data-informed leadership and governance of organizations that make the world a better place by providing custom data products and integrated consulting services.

Release: December 1, 2020.
For Immediate Release

Ari Betof and Kelsey Vrooman, the respective leaders of Organizational Sustainability Consulting and Actionable Institutional Research & Data announced today the successful merger of their business operations and the launch of a new unified company, Mission & Data.

Mission & Data will build on the successes of its parent companies to offer an integrated solution that offers custom data products, strategy consulting, and tailored coaching for leadership teams and boards of trustees.

“We will combine our decades of experience…and remain focused on delivering outstanding service, consulting, and data products to these industries.”
~Kelsey Vrooman, Co-founder and Partner, Mission & Data

“We celebrate today as we formally launch Mission & Data and as Actionable Institutional Research & Data merges with our highly-regarded peer, Organizational Sustainability Consulting,” said Kelsey Vrooman, founder and CEO of Actionable IRD. “Joined under the Mission & Data umbrella, we will combine our decades of experience in independent schools and nonprofit member organizations and remain focused on delivering outstanding service, consulting, and data products to these industries.”

“Actionable IRD and Organizational Sustainability Consulting have been working together as partners for the last year on several projects and already had unified goals,” said Ari Betof, founder and President of Organizational Sustainability Consulting. “It was the natural next step of our business relationship to merge and make the best use of our resources and experience for continued growth. Our ability to serve our clients grows exponentially as a unified company.”

“Our ability to serve our clients grows exponentially as a unified company.”
~Ari Betof, Co-founder and Partner, Mission & Data

Prior to the merger, Betof and Vrooman had collaborated on the design and development of a dynamic financial modeling tool for independent schools and had jointly presented twelve times on financial sustainability during the COVID-19 pandemic at the invitation of member organizations across the United States and Canada. After working closely together through their respective companies and in prior roles, Betof and Vrooman celebrate their decision to join forces to realize their shared vision for a mission-driven, data-informed consulting firm that serves clients internationally.

Over the past two decades, Betof and Vrooman have served at all levels of leadership and governance within independent schools and membership organizations that serve the sector. The pair deliver unparalleled expertise, technical prowess, and industry perspective in refining strategy and cultivating organizational effectiveness.

With the goal of enhancing mission-driven, data-informed leadership and governance in organizations that make the world a better place, Mission & Data will focus on helping clients make better decisions and improve practice. Projects include:

  • Integrated strategy consulting to improve organizational effectiveness and facilitate organizational transformation.
  • Developing custom data products, visualizations, and dashboards to highlight progress, identify trends, and leverage actionable insights.
  • Auditing current practice and analyzing organizational data to recommend process efficiencies and strategic improvements.
  • Coaching leaders and boards of trustees aligning institutional vision and building a culture of inquiry-based decision making practices.

“We are excited about what this means for our clients as we join forces,” shared Betof. “The organizations we serve will benefit greatly from a larger and diversified team with consulting, coaching, and data analysis and visualization under one roof.”

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Ari Betof

Ari Betof

Co-Founder and Partner at Mission & Data; Husband; Father; Son