A new era for branding of annual reports

All you need to know about branding of annual reports in one place.

Mission
Mission Insight
2 min readOct 22, 2019

--

The annual report is the main arena for corporate reporting and provides important information for investors and others about the company’s operation. The format has been standard for many decades, but is now undergoing a transformation. Explore the many new possibilities in our e-book on branding of annual reports.

The annual report is no longer strictly for investors

With integrated reporting, you present the company in a broader and more inviting way. You appeal to multiple audiences, not just investors.

In addition, with integrated reporting, you gather information about people’s roles and responsibilities.

The integrated annual report helps stakeholders evaluate potential partners, gauge financial performance and assess the stability of companies.

Integrated reporting gives people a better understanding of how the world is connected. This reduces the financial risk for all parties. This, of course, is only positive.

Design is the best tool to convey the message and engage the audience

To get your message across intellectually and emotionally, you must emphasize what’s most important.

To achieve that, it’s important to work with an agency that can demonstrate past success of designing annual reports and the knowhow of utilizing digital possibilities.

We at Mission have vast expertise with financial reporting for some of Norway’s leading companies.

Financial reporting is no longer what it once was

What until recently was as a tedious mandatory exercise, is now an opportunity to show the unique qualities and potential your company has to offer.

To succeed, you must reach a larger audience than before. This means thinking outside the box.

Everything you need to know about annual reports in one place

We are committed to simplifying. That’s why we’ve made this e-book where you will find out more about:

  1. How to utilize the digital possibilities when preparing your annual report.
  2. How to include sustainability strategy to the benefit for the environment — and your company!
  3. And when you’re on the topic of the environment, you might as well prepare for TCFD.

We say no more here. You can read all about it in the e-book.

Simply visit our website and download your copy of our free e-book today. No strings attached!

Find out what else we’re passionate about.

--

--

Mission
Mission Insight

We design successful brands by gathering investors, employees and customers around a meaningful purpose.