E-BOOK
A good name gives your brand added value
The name of your company, products or services can make it or break it. Learn how to get a name that sets your brand apart.
Three out of five companies vanish before their names have managed to gain a foothold. Perhaps part of the reason lies in a poor concept or a weak business model, but more often the brand presents itself with a name that goes undetected by most people, even those in the target audience.
Dare to be different than your competition
A brand is not a physical commodity, it is what goes on in the heart. It is about the things that give your company and your products and services an added value beyond measurable sizes like price and availability. Not least, it is about what sets your company or products apart.
The right name can be worth a fortune
According to Forbes, the world’s most valuable brand has a value of $ 205 billion. How much is your brand name worth? Will another name add value to your brand? Can you afford to leave the name choice to chance?
A name should stir up emotions
A name should evoke emotion, but often it is difficult for employees and owners to see the situation from the outside. Therefore, you should ally yourself with a professional and objective partner who has the creative skills and professional expertise to guide you on the journey.
Everything you need to know about naming in one place
We are committed to simplifying. That’s why we’ve made this e-book where you will find out more about:
- Our unique way of creating brand names
- What characterises a good name
- How to elevate a name to a brand name
- When you should consider a new name
We say no more here. You can read all about it in the e-book.
