E-BOOK

This is not the end. How to prepare for life on the other side?

Our reflections and recommendations for companies and brand leaders in time of crises.

Most companies and brands will, at some point, experience a crisis that not only has the power to change the market, but also affect vendors, suppliers and the competition.

A paradigm shift

Many people are asking themselves what kind of changes will happen in weeks and months to come, not only financially but also socially, culturally and personally. We can talk about a paradigm shift.

Business leaders are discussing amongst themselves how they should react to the exceptional circumstance that has occurred. Should we stay calm and wait out the situation, or is this the time to make a move?

Our reflections for changing times

We do not have all the answers. Instead, we are presenting you with our thoughts, reflections and recommendations, some of which may hopefully fill you with a sense of hope and optimism despite the gravity we are facing.

Did you know, for example, that all crises go through the same six lifecycles? Or that many of the inventions we take for granted today would not have seen the light of day without a preceding crisis?

There may be many ways to react to the coronavirus crisis, but whatever you do, don’t act too short-sightedly. Look ahead, as far into the future as you can.

We are here to help you make the best of the situation.

We say no more here. You can read all about it in the e-book: Download the e-book via Mission’s website here.