E-BOOK
Utilising your best business asset to drive success
In today’s job seekers’ market, employers need to convince why people should come work for them.
Let’s talk about employer branding. Employer branding is about leveraging the resources within the company’s own culture to attract the strongest job applicants while at the same time continue to engage and motivate those already working there.
Challenges for today’s employers
The education level of most job seekers is higher than ever, and many companies want a slice of this expertise. At the top there is therefore a struggle for top talent. This places great demands on employers who must be able to offer an exciting professional environment and better career opportunities than those of the competition.
Simultaneously, we see that many, especially younger applicants, prefer companies that represent values they can relate to themselves. It goes without saying that impeccable business operation is a prerequisite for employers who want to compete in this market.
Benefits of investing in employer branding
One of the most important things you as an employer can do is to demonstrate that you are committed to creating a healthy, dynamic workplace with plenty of room for professional and personal growth, as well as opportunities to influence work itself. Keep in mind that the people you are looking for don’t necessarily rank salary as their top criteria but are more interested in working somewhere that allows them to learn and shape the future of business — and the world.
Furthermore, as an employer, you can save time and money on smart recruitment campaigns and thus reducing the risk of hiring errors and instead securing the right candidates faster.
Three tips for getting started with employer branding
- Start by figuring out why someone should work for you — uncover your purpose.
- Describe the specific benefits employees will receive from you — define your employer value proposition (EVP).
- Share your brand’s personality in an authentic way using your target audience’s own channels.
Everything you need to know about employer branding in one place
We are committed to simplifying. That’s why we’ve made this e-book where you will find out more about:
- Our unique way of working with employer branding.
- How to prioritise measures in line with your strategy and best practice.
- Why you should have a plan for your staff for the duration of their employment.
We say no more here. You can read all about it in the e-book: Download the e-book via Mission’s website here.
