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Digital Marketing
MIT Initiative on the Digital Economy
The IDE explores how people and businesses work, interact, and prosper in an era of profound digital transformation. We are shaping a brighter digital future and leading the discussion on the digital economy.
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Digital Marketing
MIT IDE
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MIT Initiative on the Digital Economy
Sep 20, 2022
How Customer Data Will Define Competitive Strategies
A new book explores ways companies can view and…
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5
MIT IDE
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MIT Initiative on the Digital Economy
Jul 20, 2022
Open Data Propels Platforms
The 10th annual MIT Platform Strategy Summit tracks a decade of data and
…
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2
MIT IDE
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MIT Initiative on the Digital Economy
May 3, 2022
How Digital Engines Drive Marketing
Tech helps global brands — from beer to newspapers — attract and…
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MIT IDE
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MIT Initiative on the Digital Economy
Mar 11, 2022
Big Flaws in Big Data Profiling
MIT’s Catherine Tucker explains how data deserts, inaccuracy, and…
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3
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MIT IDE
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MIT Initiative on the Digital Economy
Jun 30, 2021
Marketing is ‘All In’ on AI
What the technology can do today — and what’s next
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MIT IDE
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MIT Initiative on the Digital Economy
Jul 8, 2021
Digital Platforms 2021: B2B Heats Up, M&A Cools Down
MIT event will focus on post-COVID trends and
…
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22
MIT IDE
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MIT Initiative on the Digital Economy
Jun 23, 2021
What Makes TikTok Video Ads Tick?
Researchers developed an algorithm to help determine which…
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39
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MIT IDE
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MIT Initiative on the Digital Economy
Sep 28, 2020
The Social Network Is the Computer
What does the explosion of social media and the Hype Machine mean…
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3
MIT IDE
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MIT Initiative on the Digital Economy
Nov 11, 2019
Old Businesses Must Learn New Platform Tricks to Survive
Despite the disruption, j
oining platform
…
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3
MIT IDE
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MIT Initiative on the Digital Economy
Aug 7, 2019
Up Close and Personal: The Age of Connected-Customer Strategies
Businesses embrace customized digital…
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6