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MIT Initiative on the Digital Economy
MIT Initiative on the Digital Economy
The IDE explores how people and businesses work, interact, and prosper in an era of profound digital transformation. We are shaping a brighter digital future and leading the discussion on the digital economy.
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Exploring the Uncharted Territory of the On-Demand Economy

By Erik Brynjolfsson

More and more tech startups are pitching business plans to become “the Uber of [fill-in –the-blank]” — with hopes to be the next billion-dollar Unicorn in the on-demand economy. The…