Making Deepfake Tools Doesn’t Have to Be Irresponsible. Here’s How.

It’s possible to limit the harm synthetic media tools might cause — but it won’t happen without effort

Original image of a woman preparing coffee next to a version with a different person’s face mapped on.
Original image of a woman preparing coffee next to a version with a different person’s face mapped on.
Photo: Facebook

By Aviv Ovadya

Synthetic media technologies — popularly known as deepfakes — have real potential for positive impact. Voice synthesis, for example, will…

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