YouTube Is Experimenting With Ways to Make Its Algorithm Even More Addictive

Publicly, the platform says it’s trying to do what it can to minimize the amplification of extreme content. But it’s still looking for ways to keep users on the site.

MIT Technology Review
Sep 27 · 4 min read
Illustration: Ms. Tech; screengrabs from YouTube, Gibi ASMR/ASMR Darling/W magazine/ASMR Glow

By Karen Hao

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MIT Technology Review

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Reporting on important technologies and innovators since 1899

MIT Technology Review

MIT Technology Review

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