a 10 percent improvement means that you’re basically doing the same thing as everybody else. You probably won’t fail spectacularly, but you are guaranteed not to succeed wildly.

the curse of 10%

Larry Page succinctly described, in the above quote, the 10% growth syndrome that companies get into and miss out on doing great things.

Don’t get me wrong, it is extremely challenging to run a large company and motivate the team to work towards a common goal of 10% growth, but at the same time our business leaders owe a debt to society to attempt great things with the resources at their disposal

I hope more business leaders and politicians would see the roles the way Larry Page does.

You can see the entire interview with Larry Page in Wired mag here.