TechX Marketing
Hi, my name is Rebca, and I’m the TechX Marketing Director!
TechX members work really hard year round to run several annual large scale events (check out our website), but they also do an incredible job of innovating on these events each year. A big part of this is marketing!
The TechX Marketing Team is the creative direction behind TechX. We design and deploy all forms of branding and advertising, from swag and posters to event themes and websites.
It is an amazing and talented community that continually inspires me with their dedication, creativity, and growth. They work with their event committees and together to create really cool things — so I want to share some of what Marketing has done this past year!
Each year, HackMIT posts a count down on their Facebook page leading up to registration day! This year the theme for HackMIT is “Hack to the Future.”
Edit: The count down GIFs included: the HackMIT H vine swinging in a prehistoric jungle; the A in a hot air balloon over the pyramids; the C training diligently as a ninja in Ancient Japan; the K on a rocket to the moon; and the whole group coming together at MIT (featured above)!
The xFair paper airplane has been an essential part of the xFair aesthetic since the first time the Marketing Team incorporated the design into their branding. It has been even featured as a hack in the Student Center to hype the event!
Having a branding staple doesn’t mean there is no room for creativity and change, though. This past year, the xFair branding used a cool gradient colour scheme to incorporate the paper airplane aesthetic in new ways. Check out their website for more!
This past spring was extremely exciting because ProjX held its very first stand alone event: ProjXpo! It was an expo for the amazing student projects ProjX had funded that semester.
The Marketing Team worked from the ground up to design and create all the different marketing aspects of the event. Since the event was held during the last week before finals, we choose for a party theme! There were glow sticks, LED light up balloons, music, and of course the amazing ProjX projects. Click here to see photos of the event!
For Blueprint, the Marketing Team had loads of fun creating a blueprint and sketch book inspired website and brand!
The website background is made of blue triangular graph paper (also called 3D graph paper), which is often used by architects for creating isometric or pseudo-three-dimensional sketches. Its style is mirrored in the new three dimensional logo and other website assets. Best of all: check out the drawing feature built into the website! (Don’t forget to send us your masterpieces with the little paper airplane in the top left corner!)
Joining TechX Marketing has been one of the best decisions I’ve made at MIT, and I’m so excited for the next school year! I hope you enjoyed this little glimpse into the work Marketing does. See you in the fall!
