Mittmedia’s Digital Focus Works — How a Legacy Media Company Started to Make Real Revenue From Both Ads and Digital Subscribers

Per Bowallius
Apr 19, 2018 · 13 min read
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Relevant local journalism is key

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More and more readers are ready to pay for what we do

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Age differences — finding a new audience

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Conversion is steady — now we need to work on churn

Renewing the ad business — what it takes

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Reacher — Mitmedia’s fantastic ad sales system.
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Products and tech — what we need to take Mittmedia into the future

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Mittmedia Digital Eco System

Future ahead


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