How to pull off communications and a passion for culture?
It’s easier to build a stellar career when you mix your skills in communications with your passion for culture and ABOVE ALL, earn a recommendation and learn from industry experts.
Are you a communications geek who is well versed with communications strategy and media tools? Can you use and understand the potential of using Pinterest, Twitter, Vine, Instagram, Facebook, Flickr, Tumblr, Medium and more to come? These are the skills that you are admired for, by your peers and friends.
Consider career opportunities that mix your passion for travel and leisure with your skills.
Can you answer this?
How would you create fireworks for the Thailand Holiday Homes brand by leveraging social media and their stunning villas? — Charles Frith.
Consider career opportunities that mix your passion for technology with your skills.
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How would you build on the momentum of Windows phones and continue to grow their marketshare to get closer to iOs and Android, eventually overthrowing them? — Rafik Belmesk, Ogilvy & Mather Singapore.
Consider career opportunities that mix your passion for food with your skills.
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Create a western brand (esp US and UK) and market demand for the date fruit — establishing it at the same level of desirability as strawberries or exotic fruits like mangoes. — Gautam Ramdurai, Google, New York.
Consider career opportunities that mix your passion for music with your skills.
Can you answer this?
How would you make Rock Music [ie: any song where the sound of distorted guitar is — after the vocals — the dominant instrument] popular with teens? — Rob Campbell, W+K Shanghai.
Consider career opportunities that mix your passion for fashion with your skills.
Can you answer this?
Starting in the 1960's, the sale of hats worldwide began to decrease dramatically. Why do you think this happened, and what are the implications for companies selling hats today? — Monica Villar, DDB Chile.
Consider career opportunities that mix your passion for sports and athleticism with your skills.
Can you answer this?
We want to understand how our ideas, attitudes and engagement with athletes and athleticism have changed over the past decade and what are the new emerging ideas about both that you observe? — Adrian Ho, Zeus Jones.
Consider career opportunities that mix your passion for a healthy lifestyle with your skills.
Can you answer this?
The main goal is to engage both parents and the kids in a movement that promotes active lifestyle and healthy eating, in addition to creating brand awareness for the product without sounding patronising. How would you do it? — Veronica Herringer, Smoke Bomb Entertainment Toronto.
Consider career opportunities that mix your passion for digital media with your skills.
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Develop the format of the future for classified advertising on digital medium. — Jassim Ali, Resolution Dubai.
Consider career opportunities that mix your passion for beauty with your skills.
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How do you make men care about their skin? — Mollie Hill, Ogilvy & Mather São Paulo.
Consider career opportunities that mix your passion for gaming with your skills.
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How would you help EA discover new types of games to develop? — Leland Mashmeyer, Collins New York.
Consider career opportunities that mix your passion for lifestyle and entertainment with your skills.
Can you answer this?
Somos una empresa nueva en el mercado de cerveza. Queremos lanzar un cerveza de ámbito europeo en 4 meses y nos gustaría hacer más eficiente nuestra comunicación. Diseñar una estrategia de marca a tres años vista por países enfocada a un target joven urbano. — Victor de Tena, Havas Media Spain.
How can we get women in Asia (especially India and China) to try Canadian Club? — Tom Donald, ThePunkRockShop Sydney.
Consider career opportunities that mix your passion for brands with your skills.
Can you answer these?
Give examples of where brands have created or influenced popular culture and where popular culture has influenced brands and its marketing? — Saumya C, Ogilvy & Mather Africa.
How would you connect with consumers sincerely in a social environment? — Corolyn Hadlock, Young and Laramore.
Increasingly, brands act on targets and business segments distinct and sometimes conflicting with each other. Also they work in markets with different stages of evolution or implantation, further they should connect with local cultures that are becoming more important and finally brands interact with customers, consumers and intermediaries that generate their own content and search for taylor made brand answers. I would like to have a conceptual reflection as a framework to solve this problem, based on the impact that these phenomena have in our way of doing brand building and brand management. — Antonio Monerris, BrainVentures Spain.
How would you connect with consumers sincerely in a social environment? — Stuart Hipwell, Two Social Sydney.
GapJumpers is a question-and-answer website where industry experts ask questions to spot top young talent who can bring performance and passion into the work place.
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