Gamers on Web3: Why Game Guilds Matter

MIXMARVEL
MIXMARVEL Official Blog
4 min readMar 8, 2023

While still catching-up to crypto projects in some spheres of the blockchain industry, Web3 games appear to be way ahead in forging a desirable future of Web3 popularization and adoption at large. Enthusiastic Web3 practitioners and opportunistic investors have all hoped that they would lead the industry out of the crypto winter and attract gamers to the field, enabling a pre-Metaverse life as well as a thriving Web3 prospect for all.

Gamers, as the subjects and true owners of Web3 games, are at the heart of it all. Gameplays and scenarios are designed for them; assets and in-game items are secured to be owned by them; corporations and various organizations are formed around them. Game guilds, in this regard, are what play a significant part in Web3 games and deserve special attention.

What is a Web3 Game Guild?

In traditional MMORPG games, game guilds are where players team up in a clan to take on other players or monsters for victory or rewards. But in Web3, game guilds are more of a business model that allows for investment and participation between games, investors, and players. They can be described as socioeconomic platforms built atop DAOs, led by the community with no central authority.

Take Yield Guild Games (YGG) as an example; they were the first to identify the market gap between players who wanted to play and earn but couldn’t afford to buy NFTs, versus investors who had capital or NFTs but lacked time to play games. As the very first Web3 game guild, they proposed a model known as “scholarships”, in which a guild would lend NFTs to new players into the game in exchange for a share of their future profits.

Later, the concept grew in popularity as more games with entry barriers (such as Axie Infinity) emerged. These games often require players to own a certain number of NFTs or tokens before playing — without paying in advance, any subsequent profits would be impossible. Such circumstances have aided the rise of game guilds, who greatly lower the entry barrier for a large number of newcomers to the web3 gaming ecosystem, allowing them to play without paying the costly entry fee.

Web3 games were created with the intention of giving players more power to weaken game developers’ complete control. But the high entry cost imposed by many is doing exactly the opposite, forcing many players to either abandon their attempts to enter their desired game or rely on investors to sponsor them, and depriving gamers of their power as well as Web3 games of their very essence. Web3 game guilds, in this sense, are a solution provided for players to counteract this problem, while at the same time conferring additional benefits on those who are involved.

The Benefits of Game Guilds in Web3 Gaming

From a player’s perspective, the advantages of joining a game guild are open-and-shut: they can learn a great deal about Web3 games as well as how they operate, stay abreast of the latest news and developments, meet other players who are interested in the same projects, and find guidance or assistance for earning more financial gains.

Guilds are fundamentally communities. To harness the power of their communities, many guilds are structured as DAOs, which means that they allow community members to set the future direction of the guilds through voting and governance mechanisms. Ideally, this means that any player within the community that wants to contribute and run the organization has the ability to do so. And the guilds, in return, will benefit from the talents and make their name in the Web3 gaming industry as the community expands.

Looking ahead, guilds are also standing great chances of soon evolving into something much bigger that will have lasting impacts on the future of gaming, work, and culture. Guilds are functionally on-ramps that reduce entry costs and onboard a large number of users. They will very likely become the sources of attention and attract more in realizing widespread Web3 game adoption as well as Metaverse thereafter.

The complexity and diversity of games will also open more doors for game guilds: they may organize eSports events, venture into related industries (such as Web3 game live streaming), and even become investors, financing or partnering with a wide range of projects in their infancy or heyday.

For gamers, the Web3 game guild is so much more than just a community as in the Web2 world. The potential within it constantly pushes the boundaries of what a guild can accomplish and guides members to realize their desired future in the absence of central authority or control. Looking forward, the growing impact that game guilds will have on the industry is something we all are excited to see unfold.

About MixMarvel

MixMarvel is the world’s leading blockchain content-incubation platform and creators community. By in-depth exploring the open world and integrating world-renowned IP with high-quality content, MixMarvel connects investors and mass users through asset distribution, content publication, DeFi tools, infrastructure, community co-creation, and other diversified scenarios in a new ecosystem of dapps. Its ecosystem comprises a broad portfolio of FT/NFT assets, including the MIX, RPG, and HEROES tokens; blockchain content, including the GameFi application DeHero; and infrastructures, including Rangers Protocol and MixMarvel SDK. For more information, visit https://linktr.ee/MIXMARVEL.

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