How to Create a Successful Web3 Game?
After witnessing GameFi applications like Axie Infinity sweeping the world with the blockchain-enabled Play-to-Earn model, the gaming industry is now expecting Web3 games to take things to the next level.
Unlike the early-phased blockchain games that tend to have shorter life cycles due to a lack of gameplay yet excessive emphasis on financial attributes, Web3 games are set to restore the tilted game-finance balance and embrace better popularity and sustainability.
How to make this happen? Here are some aspects to work on for developing a successful Web3 game.
Gaming Experience
A returned focus on gaming itself is what fundamentally differentiates Web3 games from early GameFi projects and contributes to their success among all competing games out there in the gaming industry. Players are naturally attracted to the content of a game. Whether it is the gameplay, game logic, or game visuals, by putting efforts in these developers are answering to the most basic demand of players, which is to experience the game. Hence, by improving the game content, Web3 games may very well create a more immersive gaming experience and are more likely to lead players to form a habit of playing and spontaneously learn more about the game.
Another key feature to develop for Web3 gamers to taste and enjoy is the innovative tokenomics powered by blockchain technology. NFT, for instance, can be adopted to facilitate in-game asset ownership and improve gaming experience. In addition to the regular buying and trading of NFT, more gaming scenarios need to be designed to motivate players to earn and consume NFT in game for better performance, so as to enhance in-game liquidity of these assets and win players’ hearts with better experience. NFT also brings the opportunity for projects to be discovered early through being listed on exchanges or offered as rewards for performance on social media. While sustaining asset interoperability that goes way beyond the game’s ecosystem, this is surely taking the project further.
Player Involvement
On top of the appeal from sophisticated game design, the accessibility of a Web3 game is what determines how fast it can grow its user base. For many players, especially those new to Web3, there are certain thresholds to step across before they actually enter the game and have fun. How to obtain cryptocurrencies? Which wallet suits the best? Is there any fee to pay? These are what game developers should take into consideration when designing and promoting games if they want their projects to be also popular among traditional players and open for increasing conversion. Some beginner-friendly on-ramp services and Free-to-Play attributes would be worth a shot to guide new players on finding their ways.
After welcoming more players on board, another major move to spice player involvement up is to create meaningful engagement in the game. Developers can make the best of the beauty of blockchain by encouraging players to co-create the gameplay and co-govern the gaming world with their in-game assets. This will not only generate a sense of belonging for players but also help the game reach a greater gaming market. Web3 game developers naturally have a technological edge over their Web2 counterparts when it comes to blockchain-based user-generated content (UGC), and this is what they should take full advantage of.
To foster healthy and long standing player involvement, solid communities are a must. Being able to share experiences and form relationships in their communities, players are staying more engaged with the game. We have seen that social media platforms like Twitter, Telegram, and Discord have evolved into the epicenters of Web3 life. While it is wise for game developers to make a strong social media presence to showcase their potential to sustain hype and amplify their project’s outreach, it is also necessary for them to show their care for the community on the social media platforms. By engaging with and incentivizing the community, a message is being sent out that game developers are there to truly empower the community and share ownership.
About MixMarvel
MixMarvel is the world’s leading blockchain content-incubation platform and creators community. By in-depth exploring the open world and integrating world-renowned IP with high-quality content, MixMarvel connects investors and mass users through asset distribution, content publication, DeFi tools, infrastructure, community co-creation, and other diversified scenarios in a new ecosystem of dapps. Its ecosystem comprises a broad portfolio of FT/NFT assets, including the MIX, RPG, and HEROES tokens; blockchain content including the GameFi application DeHero; and infrastructures including Rangers Protocol and MixMarvel SDK. For more information, visit https://linktr.ee/MIXMARVEL.
