Analytics, GEO-IP, & Time Travel

The MIXONIUM™ Ultra Media platform leverages data science in the service of publishing at the private, personal level, while also providing deep-dive business intelligence for enterprise management and mass audience distribution.

Analytics begins with a top-level view of a publishing account’s various MIX posts, detailing view or “Load” events for each MIX, and also reporting individual “Cell Views” in a concise tabular visual form.

Then, on a per-MIX basis, the enterprise users can study analytics at the high level GEO-IP tier, with the ability to zoom in and see regional distribution of impressions. The GEO-IP map adjusts the distribution as the users move around and scale the maps.

The global scale of the analytics provides useful information for enterprise users, particularly those who are interested in location-based distribution information. The visual form of the GEO map helps users gain a perspective of their reach.

For each MIX, the statistics can be viewed on a cell-by-cell basis. This provides valuable information on the kind of content that is found attractive or interesting to a particular audience. This enables Enterprise users to work through iterations and A/B testing to figure out the best content between cells and even between multiple MIX posts.

This kind of data will help enterprise users to grow their audience and increase engagement. Deeper business intelligence can be developed as the dynamic data is put to use.

Get in the MIX now to leverage Ultra Media in your Organization -