MIXONIUM as a Powerhouse Platform for Rich Media News
The MIXONIUM Ultra Media Platform is proving itself to be an ideal curation tool for news and media publishing. In today’s world of microblogging, tweeting, and feeds, where facts float around in isolated, disaggregated packets, there needs to be a way to organize information to make it coherent, more useful, and more memorable for the user.
A MIX is an ideal packaging concept, allowing for the drag-and-drop of any media type into a seven-compartment postcard. And then each MIX can be tagged into structured galleries for comprehensive reference. Despite being online, most news outlets have still not moved past the printing press format for publication, making their organization quite outdated. MIXONIUM propels media into the future, with its unique way of curating information (in any file format) into a post.
As seen in the above image, news stories, tweets, podcasts, images, and other supporting media are all compiled to present a compelling report or story. The spatial arrangement of MIX posts corresponds with how the human brain associates information. Seeing information organized next to relevant intelligence forms stronger blocks of connection in the brain, rather than scrolling through an endless article or thread.
A single MIX can be shared via social media, email, or texting/messaging, or the MIX can be tagged into galleries. A MIX can also be easily updated and kept current, as new information breaks in a story. This ease of updating helps keep a story from becoming stale or irrelevant.
A MIX can dashboard original videos, youTube videos, photos, URL links, PDF documents, sound files, and even 3D models. Any cell of the MIX can also contain social media posts, for example, from Twitter.
Each MIX can also be embedded on any site as its own mash-up package of media. When shared on social media, the MIX becomes a powerful “payload” of resources to support any headline. It also creates a desperately needed improvement to sites like Twitter, where long threads of discombobulated information leave readers with little retention and association of concepts. This irony is seen in the Twitter Files, where journalists are either releasing their reports on threads with 40+ tweets to scroll through, or simply linking to another site that allows long-form writing.
News publishers can contact the MIXONIUM on-boarding team to understand the full benefits of the news enterprise application for the platform. This logically includes the easy integration of advertiser content into cells, and the integration of the transaction layer for adding purchasing and commerce within any MIX. Inquire for additional content curation services in this domain.
The magic of MIXONIUM helps to revolutionize modern journalism through multimedia mash-ups that bring order, not chaos, into the media world. But the benefits go beyond the audience to supporting the new business models that will propel good journalism into the future.
