Although email is still hard and we don’t have any standard among email clients yet, email can also be very fun. Can you imagine a better way for your readers to engage with your emails than actually giving them a way to interact with them? TicketMaster experimented this idea for its Music Video Award, including a poll in the email, and the results were simply impressive, with an open rate exceeding the usual rate by more than 180%.
Like Dave Bailey, we’re convinced that 2017 will be the year of interactive email and that’s why we’re taking the leap. We’re proud to release our latest MJML component, mj-carousel, which should make it easy for you to blow your readers’ minds. As you might have guessed from the name, this new component enables you to display a gallery of images that your users can browse through, directly within the email.
While designing such a carousel with a consistent behaviour on major email clients involves a lots of hacks, here is what it takes in MJML:
The component is now officially in public beta. To start using it, update MJML by running npm i email@example.com -g and head over to the documentation.
We’re convinced you’ll find numerous opportunities to use mj-carousel in a creative way and would love to hear what you think about it, please leave comment to make your voice heard!