Case Study: Real Estate + Digital
If a picture’s worth 1000 words, then where do we value 3-second video watches?
If there is one thing we have learned from recent digital media trends, it’s that video sells. Implementing video into social media and digital campaign strategy is vital for rising above competition and increasing post engagement.
The “CAI News Minute” digital series highlights trending news stories and pressing issues in the Residential Real Estate Industry. Producing weekly 90-second updates on live event coverage and content relative to our viewers has been key in strengthening our social media presence and in reaching potential members. Converting 3-second video watches to 30-second watches is the main goal of the digital series, generating interest while creating captivating, engaging content.
