MMA Germany
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MMA Germany

Advertising Trade Executive Stephanie Beer Joins MMA Germany as Country Director

MMA Germany has begun a new phase of its growth and prominence as the leading association for mobile marketing in Germany, with the announcement that Stephanie Beer is joining the organisation as Country Director. She succeeds Katja Griesser, who had co-managed MMA Germany with Chair Mark Wächter since 2020.

Most recently, Beer was in charge of communication and member service at the Organisation Werbungtreibende im Markenverband (OWM), the trade association that serves as the voice of German advertisers. Through OWM, she brings considerable experience in representing the interests of marketing communication professionals across sectors including automotive, financial services, pharmaceutical and telecommunications.

Beer said that with MMA Germany, she looks forward to expanding her mission of helping to develop the future of marketing. “I am grateful for the opportunity to help shape the market, deepen cooperation among market partners and address the unique challenges faced by mobile marketers,” she said, adding that MMA Germany “has created an inspiring and enriching membership experience for marketers, publishers, agencies and tech providers. I am excited to find new ways to enhance that experience.”

Mark Wächter welcomed Beer’s arrival by noting that she is “a proven expert on the German communications market, with excellent contacts among agencies and brands. In particular, her deep understanding of the needs and challenges of advertisers is a great asset to MMA Germany. We are fortunate to have her join us as Country Director.”

As the new country director, Beer reports to Chris Babayode, MD MMA EMEA. “Collaboration is crucial to a trade body and that is what we at MMA EMEA and MMA Germany do as we align the players across the full marketing ecosystem, Babayode, who expressed his delight at Beer taking on her new role, commented.

“ With Beer and our board members we plan to bring insights, research, tools, and solutions to the market to help build impact and growth.”

Building on Success

In the six years since the founding of the MMA Germany chapter, mobile media usage has increased substantially among German advertisers, and “mobile first” has become an essential strategy for brands. Whether it is helping brands navigate current challenges such as ID tracking, brand safety and multi-touch attribution, or prepare for the future with the metaverse and other emerging marketing opportunities, MMA Germany continues to be a vital knowledge-sharing platform for all stakeholders in the digital value chain.

With Katja Griesser stepping down from her role at MMA Germany to focus on her startup, a marketplace for hair replacement solutions, her leadership is being honoured as integral to the success of a chapter that today counts among its members global companies such as Unilever, McDonald’s, Bayer, Meta, TikTok, Sony Music, Adjust, Google and Universal McCann.

“On behalf of our members and the MMA Germany team, I would like to thank Katja for her commitment to the advancement of our chapter,” said Mark Wächter. “The success we saw with the MMA Germany IMPACT event held earlier this year was representative of her great work.”

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MMA Germany

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.