DMEXCO 2023: AI, Metaverse, Retail Media, Digital Fashion — Experience Digital Trends Live
Whether AI-generated texts, images, or videos — digital creativity is currently creating a buzz in both our personal and professional lives. While programs used to simply analyze data statistically, AI applications are now leveraging data to produce impressive, creative results. In conjunction with Web3 developments, AI offers enormous potential for brands and companies. At the same time, fundamental questions are being raised: What value does human creativity have in comparison to the results produced by AI? Will AI even make the work performed by humans redundant in the future? And can AI be reconciled with data protection?
The digital industry will be exploring these and other cutting-edge questions at DMEXCO, Europe’s leading digital marketing and tech event, taking place in Cologne on September 20 & 21. Embracing this year’s motto “Empowering Digital Creativity”, the community will discuss the latest industry trends, opportunities, and challenges — and shape the digital world of tomorrow, together.
4 DMEXCO Worlds — and a whole lot of highlights
Just like last year, four separate DMEXCO Worlds will cover the digital industry’s diverse range of topics and encourage experts and visitors to network and interact.
The World of Agencies is the place for agencies of all kinds to inspire visitors and brands by sharing their practical expertise and best cases on the Agency Stage. Here, decision-makers will have the opportunity to find new partners and matches for their agency pool.
The World of E-Commerce is an expo, conference, and networking platform for all things online retail. From new online shop solutions to social commerce and sustainability — this is the place for setting e-commerce trends.
The World of Media brings media companies, publishers, and advertisers together to discuss the hottest media news, covering every inch of the digital media landscape.
The World of Tech promises innovative, forward-thinking technologies. VR/AR, cybersecurity, the metaverse, and cloud computing are the focus here, creating the perfect space for all digital tech visionaries.
After its huge success at last year’s DMEXCO, the trending topic of Web3 will also be given its very own stage again at w3.vision, where the European Web3 scene will assemble for two whole days.
Top-class speakers at DMEXCO 2023
The who’s who of the digital industry have once again been invited to this year’s DMEXCO to share their insights and expert knowledge. Among the speakers are:
· Aude Gandon, Global CMO, Nestlé
· Christian Raveaux, Head of Customer Insights & Media, REWE Group
· Nadine Kamski, Media Director DACH, L’Oréal
· Dora Osinde, Chief Creative Officer, Ogilvy
· Ronan Harris, EMEA President, Snap
· Jessica Koch, VP New Business & Retail Media, Douglas
And they’re just a selection from the lineup of more than 700 speakers who will be taking the stage at DMEXCO 2023. The list of exhibitors is also full of highlights: global players, including Google, Criteo, Microsoft Advertising, Shopify, and GroupM, will be making an appearance alongside startups that are ready to wow visitors with their innovative ideas.
3 highlights from a conference agenda spanning more than 200 hours
On DMEXCO’s opening day on September 20, Tim Alexander (CMO and Head of Global Brand & Marketing at Deutsche Bank) will be shedding light on one of the most gripping topics of the industry — digital vs. human marketing intelligence — when he examines the question “Human or artificial intelligence — will people or machines be the marketers of the future?” on the Center Stage (this presentation will be held in German).
Also on the first conference day, Vicktoria Klich (co-founder of w3.fund) will be delivering a keynote on “The State of Web3 in 2023” on the Tech Stage as part of w3.vision, where she’ll debunk misconceptions about Web3 and present innovative best cases and notable failures, thus providing a comprehensive overview of the red-hot topic of Web3.
This year for the first time ever, a special platform will be dedicated to digital fashion trends: Digital Fashion — The Phygital Network is an event exclusive to DMEXCO 2023 and will immerse visitors in the fashion industry’s digital transformation. Andrea Abrams (CEO of Phygicode) and Dr. Giovanna Graziosi Casimiro (Head of Production at Phygicode) will be discussing the fashion industry’s digital revolution in their presentation “Phygital is now: Enhancing Physical through spatial computing”.
Be part of DMEXCO 2023 in Cologne
If you’re passionate about digital marketing, tech, and business and want to learn about the trends that will shape the digital community in the years to come, you definitely shouldn’t miss DMEXCO! Get your ticket now and be there in Cologne on September 20 & 21 when the industry sets the course for the future. Look forward to plenty of insights, practical tips, and exclusive networking!
