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This year DMEXCO connects the global community in a new way. In two moderated studios, international top speakers — live on-site from Cologne or streamed from all over the world — take a look at digital trends and future business potential. [Photo Courtesy of DMEXCO]

DMEXCO: Meet us online and set the industry’s digital agenda

MMA Germany
Sep 4 · 3 min read

If there’s one thing that has remained constant during 2020, it’s our commitment to partnering with DMEXCO — the meeting place for key players in digital business, marketing, and innovation. This year that partnership takes on new dimensions as we go online with speakers, masterclasses and approaches to help industry leaders set the digital agenda.

DMEXCO debuts DMEXCO@home (September 23 & 24). It’s a virtual event that opens up this great conference — and all of its content — to an even more global audience.

Join us for masterclasses in mobile marketing

Whether you have a mobile app or an online website (or seek to connect the digital and physical worlds in a holistic marketing approach), you face new challenges and the need for new metrics. In this masterclass, our assembled industry leaders will outline these challenges and offer best practices to help you grow your business.

Join the MMA Germany and our line-up of masterful mobile marketers to explore the best practices for mobile-centric marketing:

Should we still be talking Mobile-First? Let’s discuss best practices for Mobile-Centric Marketing

Length: 45 Minutes

Language: English

  • Moderator: Chris Babayode, Managing Director, MME EMEA
  • Arne Kirchem, Media Director DACH, Unilever
  • Sebastian Grebasch, Mobile Growth Lead, Google
  • Aneta Nowobilska, Chief Product Officer, upday for Samsung
  • Jan Heumüller, Managing Director DACH, Ogury
  • Niko Thielsch, VP DACH und Nordics, Adjust

Cracking the code on compelling mobile video creatives

In a market where people crave personal experiences, it’s critical for marketers to deliver relevant and riveting mobile video ad creatives that engage and convert. Making the effort to combine the power of human ingenuity with insights gleaned from data analytics has its rewards, according to research by McKinsey, the management consultancy. It estimates companies that successfully integrate creativity and data enjoy a “2x difference in revenue growth.” Brian Gregg, a senior partner at McKinsey, told WARC in an interview, “it’s the difference between growing 10% and 5% — a massive difference.”

Join us for this masterclass where experts discuss how mobile video creative can stand out and equip you to achieve positive outcomes with your campaigns.

Small Screen, Big Impact — How your mobile video creative can stand out

Length: 45 Minutes

Language: English

Speakers:

  • Moderator: Katja Griesser, Country Director, MMA Germany
  • Beate Rosenthal, CMO, STADA
  • Benjamin Schoderer, Senior Marketing Manager Digital, KFC Germany
  • Andreas Rau, Head of Media Agencies DACH, Facebook
  • Jan Gräwen, Managing Director, YOC
  • Francois Roloff, CEO, Madvertise

We hope we’ll see you there to experience networking in a decentralized, seamless, and easy way — wherever you are. Whether you’re at home, in the office, or on the road, this is your opportunity to immerse yourself in the world of DMEXCO @home (September 23 & 24) and take your business to a new level.

Register for your ticket here.

MMA Germany

The Mobile Marketing Association’s German Local Council…

MMA Germany

Written by

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

Written by

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

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