Gearing Up For DMEXCO 2023: “Empowering Digital Creativity”
The event of the season takes place in just one week. Mark your calendars and purchase tickets if you haven’t already because DMEXCO is back! Network with industry leaders, expand your expertise, and engage with like-minded peers in Cologne on September 20 & 21, 2023. Over 50,000 marketing professionals are expected to attend this year’s leading digital marketing and tech event.
DMEXCO is always on the frontline of hot trends and industry advancement, and this year is no exception. DMEXCO 2023 features 700 speakers with over 650 sessions and masterclasses — all focused on the rising digital trends and upcoming players in the digital economy that will help you move your company forward. Big brands like Shopify, Google, GroupM, and Microsoft will be in attendance and presenting on the hottest topics in advertising and digital media today.
DMEXCO is the central meeting point for the most important decision-makers in the digital economy — Dr. Dominik Matyka, Chief Advisor of DMEXCO
Gen AI In Advertising
Generative AI is this year’s pièce de résistance and motivation behind the 2023 tagline, “Empowering Digital Creativity.” The global CMO of Nestlé, Aude Gandon, will take the stage on the first day of the conference to present her keynote speech on harnessing technology and data to empower creativity and the new opportunities AI offers to the advertising world. At least a third of all scheduled events will focus on artificial intelligence and machine learning, so if you want to learn how AI can help you achieve your business goals, DMEXCO is the place to be.
Conference Highlights That We’re Excited About
- w3.vision — The Web3 event launched at DMEXCO 2022 is back after its resounding success last year. Here, marketers can explore immersive experiences, engage with thought leaders in the Web3 community, and learn how community and co-creation are transforming the digital marketplace.
- Updates from Google execs about the Privacy Sandbox — DMEXCO 2023 features two masterclasses and a keynote address from Google representatives on the latest and long-awaited developments and insights into Google’s Privacy Sandbox and the tech giant’s approach to cookieless advertising.
- Digitisation of the fashion industry — In cooperation with the Deutsches Mode-Institut, DMEXCO presents “Digital Fashion — The Phygital Network.” The format focuses on the influences of e-commerce, personalisation, digital marketing, and sustainability on the fashion industry. Microsoft, Snap, Otto, and Hohenstein, among others, will provide their insights at various presentations and the DMEXCO fashion summit on September 21.
- Hot topics and trends — Industry leaders will address the biggest topics in tech at this year’s DMEXCO, from immersive 3D technology and brand engagement to executing full-funnel strategy in retail media to how brands can drive performance and elevate communication to connect with crucial audiences.
MMA Germany is proud to be a DMEXCO partner and to participate in this year’s festivities. Join one of our sessions:
