Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mobile Tower event

MMA Germany
Jun 11 · 2 min read

Time spent outside the home is increasing — and so is the share of advertising spend on Out-Of-Home (OOH). Brand interest in OOH is also growing because it blends with our urban lifestyle, and drives actually viewed impressions, not just viewable ones.

But it’s the powerful combination of OOH and mobile that takes engagement and effectiveness to the next level. This is because the measurement is precise and harnesses technologies like GPS, location data, WiFi and eye tracking, all of which ensure the optimum accuracy of audience data.

Campaigns that blend mobile and OOH are both impactful and measurable. Now it’s up to brands and marketers to understand the opportunity and architect campaigns that connect these platforms to reach and engage audiences on the move.

Request your invitation to Mobile Tower

Indeed, Mobile and OOH are a perfect fit, and our next Mobile Tower event (July 3, Munich) explores how brands are using cross-channel campaigns that span OOH placements and mobile ads to reach consumers where they are “in the mobile moment” more effectively.

Mark your calendars and make plans to attend our invite-only event that offers a select group of brands and their agencies the unique opportunity to share learnings and knowledge in an exclusive venue located on the 37th floor of the Munich headquarters of Telefónica NEXT.

Taking mobile to new heights

Our invite-only event — now in its second year — offers a select group of marketing executives the opportunity to learn best practices from some of the best in the business. Here’s a look at the highlights from last year’s event.

As seats for brand marketers are very limited, request your invitation today!

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

Written by

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

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