Mobile marketing spend: A tide rises in Germany to lift all boats — and the MMA Germany grows its membership with major companies and brands.

MMA Germany continues growth course — while mobile marketing creates waves of opportunities

MMA Germany
Feb 8 · 3 min read

Full-speed ahead — but not without challenges

According to eMarketer forecasts, mobile accounted for more than 50% of digital ad spending in 2018. These impressive numbers show that the medium will take a key role for advertisers in 2019 and beyond.

At the helm

Clearly, 2019 marks a new phase of growth and activity for the MMA Germany. But it’s not just about growing membership numbers. The organization is also deepening its partnerships with OWM, Mobile Ad Summit, OMR and dmexco, in a focused effort to host events and foster discussions that benefit our members and the industry.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

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Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.