MMA Germany Gathers Top Retail Experts For ‘Retail In A Mobile World” Hosted By Telefónica NEXT

From in-store engagement and targeting to omnichannel and contextual approaches that provide consumers a more personal journey, mobile is at the heart of winning strategies and exciting experiences. Latest stats show a whopping increase in smartphone usage in comparison to previous years with more than half the world now using smartphone.

What are the challenges for bricks-and-mortar brands and businesses as they move up the learning curve to engage and interact with a customer segment accustomed to seamless and exceptional mobile-first experiences?

The MMA Germany is looking to answer this, and many more “Retail In A Mobile World”-related questions during our upcoming event in Münich on Thursday, May 11th.

Please find the agenda of the day below: