MMA Germany Roundup: Ad fraud gets sophisticated, Retail gets complex and Mobile Tower (June 28, Munich) is getting in gear

MMA Germany
May 29, 2018 · 7 min read

Save the date — and prepare to take mobile data to a higher level at our next event!

MMA SMARTIES Business Impact Index reveals market-leading, mobile-first companies

Latest AppsFlyer report reveals just how sophisticated and dangerous ad fraudsters have become

Watching your back starts with knowing the sure signs of mobile ad fraud

Google tells you everything you need to know about app users in Germany (and everywhere)

Understanding the complex consumer retail journey just got easier

MMA launches Brand Safety Agenda with over 20 major global advertisers

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Hot News & Views You Need to Know

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MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

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Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.