MMA Germany Roundup: Mobile ads are boring, apps are exploding, mobile ad performance research is full of surprises & more

MMA Germany
Apr 17, 2018 · 7 min read

Mobile ads are broken, and this new research from Verve highlights how marketers can fix it

Which media sources deliver and what is the impact of mobile ad fraud?

Mark your calendars for the Mobile Advertising Summit — April 24–25 in Berlin

Mobile Benchmarks Report highlights app data and trends, reveals how and where Google is winning

What is the biggest month for gaming apps?

What GDPR *really* means for the mobile marketing industry and how can you prepare

Apps account for 80% of our time on mobile devices, but Germany hits 90%+

Smaato seals new partnership to boost in-app and video ad fraud protection tech

Online Marketing Rockstars and our official side event moves the mobile industry…

Mobile marketing that matters makes lasting impression, and that is what we have following OMR2018, the Hamburg happening that MMA Germany was proud to partner with this year. Our members, friends and supporters make the trek with the 40,000 attendees to be inspired by 300+ speakers and exhibitors, 120+ Masterclasses, a lineup of Guided Tours. A special thanks to MMA Germany members who hosted Masterclasses and guided tours — and to Wall Decaux for the warm welcome to kick off this amazing two-day event.

…and our keynote speaker teaches us to be love brands and move our customers

MMA Germany was also excited to announce our own official OMR side event (March 21), aptly titled Mobile Marketing Rockstars, to provide a select roster of brands and marketers the opportunity to shine a light on the ideas and innovations shaping the industry. A special highlight was the keynote from Beate Rosenthal, Global Brand Director Digital & Media at Merck Consumer Health. Her insights and key learnings around how marketers can use mobile to accelerate brand building and, ultimately, become love brands was an inspiration. Likewise, her advice on how and why brands should align themselves with causes and topics care about was invaluable. If you want to read up on this and more, then check out our exclusive interview with Beate here.

Hot News & Views You Need to Know

  • Mobile Marketing reports Allianz X, the digital investment unit of Allianz Group, and Chinese tech giant Tencent Holdings have co-led a new funding round for N26, the mobile-first bank based in Germany. The $160 million Series C round represents the largest equity financing round in the German fintech industry to date, and one of the largest in Europe.
  • Snapchat will soon feature lenses made by third-party content creators and artists in the app’s carousel on the main screen, according to a report in Mashable. The change is intended to help the social network engage creators by enabling them to better use the app.

Events Radar


This monthly collection of news and insights is curated by Peggy Anne Salz — mobile analyst and content strategist at MobileGroove, and Chief Content Officer of the MMA Germany. Sign up for our newsletter to keep up-to-date on marketing news and developments in and around Germany.

If YOU have company news, cool case studies or mobile industry insights you would like us to consider for inclusion in our next edition, then please email Peggy directly at peggy@mobilegroove.com.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

Written by

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.