MMA Germany Roundup: Mobile ads are boring, apps are exploding, mobile ad performance research is full of surprises & more

MMA Germany
Apr 17, 2018 · 7 min read

Mobile ads are broken, and this new research from Verve highlights how marketers can fix it

Which media sources deliver and what is the impact of mobile ad fraud?

Mark your calendars for the Mobile Advertising Summit — April 24–25 in Berlin

Mobile Benchmarks Report highlights app data and trends, reveals how and where Google is winning

What is the biggest month for gaming apps?

What GDPR *really* means for the mobile marketing industry and how can you prepare

Apps account for 80% of our time on mobile devices, but Germany hits 90%+

Smaato seals new partnership to boost in-app and video ad fraud protection tech

Online Marketing Rockstars and our official side event moves the mobile industry…

…and our keynote speaker teaches us to be love brands and move our customers

Hot News & Views You Need to Know

Events Radar


MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

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Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.