MMA Germany Roundup: Programmatic ad spend, ad fraud, Facebook data, Smaato insights, the role of mobile data in audience planning & more

MMA Germany
Mar 6, 2018 · 10 min read

Programmatic ad spend in Germany continues to climb and mobile takes the lead

Countdown to OMR18 and announcing our invite-only side event Mobile Marketing Rockstars

What YOU need to know about the causes of mobile ad fraud and how to combat it

Henkel harnesses connected devices to drive personalization and innovation

Smaato report shows mobile video ad spending growth outpaces all other mobile ad formats

You’re marketing in a mobile-first world, so it’s high time to forget the ‘cookie.’

Viewing time is not attention: Facebook data shows it’s high time to rethink how we measure the value of ads

Stand up and be counted in the MMA/WARC Survey: State of the Industry: Mobile Marketing in EMEA 2018

MMA Germany boosts board members and reveals 2018 Top Trends and Opportunities

…And finally

Hot News & Views You Need to Know

Events Radar

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

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Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.