The Mobile Marketing Association Germany has published a new checklist to help marketers harness and implement Multi-Touch Attribution.

New Multi-Touch Attribution (MTA)checklist helps marketers understand and track customer journey

MMA Germany
Nov 8, 2018 · 2 min read

MTA: The 3 stages

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

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Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.