MMA Germany
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MMA Germany

Prepare for the ‘next normal’ and get your guide to manage mobile data in the “Privacy Era”

Location is just one of the five key identifiers you can employ to track users in an effective and privacy-friendly way.

The “rules” of mobile marketing change almost as frequently as users change devices. That’s never been more true than during the COVID-19 epidemic that has upended everything we know from years of studying user behavior through data. And as Apple announced phasing out IDFA — the Identifier for Advertisers that allows marketers to track and identify users without revealing personal information — the pressure on marketers to find smart, privacy-friendly ways to harness the data for effective targeting is growing.

It’s not an easy task which is why the Mobile Data Quality Lab of MMA Germany has pooled the expertise and insights of experienced mobile marketing experts to create “A Basic Guide to Mobile Data.” The report aims to help marketers understand how to access data that meets quality and privacy standards while also demystifying terminology and providing an actionable data checklist.

Marketers looking for a handy reference guide to the basics you need to know to run a successful mobile marketing campaign can turn to MMA Germany’s guide for these key insights and more:

  • From mobile phone numbers to email addresses, learn the five key identifiers you can employ to track users and get to know their habits.
  • Take a dive into GDPR to better understand how to manage consent and learn about user rights so you can stay on the right side of privacy regulations.
  • There’s a lot of data out there — this report helps marketers prioritize the most important types and where it comes from.

“The increasing smartphone usage enables marketers to fuel their campaigns with detailed audience data, including demographics, interests and visited locations,” notes Marius Neumann, CEO of and lead of the working group Mobile Data Quality at MMA Germany. “This whitepaper serves as a basic guide and helps brands to leverage mobile data for successful campaigns.”

To get these insights and more, download the Mobile Data Quality Lab’s “A Basic Guide to Mobile Data” today and keep it nearby to refer to whenever you need a refresher course.




The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

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MMA Germany

MMA Germany

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

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