Unlock AI’s Transformative Potential at “Hands-On AI: Real Stories, Real Impact”
Popular interest in AI exploded in 2022. Swaths of tech enthusiasts, optimistic entrepreneurs, and everyday experimenters alike tunnelled into the world of automation, touting its praises and promises of transformation. 2023 saw some of these aspirations come to life. OpenAI’s CHATGBT 4.0 brought multimodality into our collective vocabulary, while text-to-video tools supercharged the generative AI industry. In 2024, the AI torch burns brighter than ever. But analysts also deem it “a year of reckoning” as marketing hype dies down and brands differentiate the fever dreams from the applications actually driving business growth.
It’s an exciting time and one ripe with opportunities for innovation within the world of marketing — provided brands understand how to implement existing tools to move the needle on the metrics that matter most.
To help marketers demystify AI, MMA Germany is hosting an invitation-only networking event, “Hands-On AI: Real Stories, Real Impact”, at the Deutsche Telekom HQ “Kraftwerk” in Bonn, Germany on 11 April 2024. Amidst drinks and hors d’oeuvres, attendees will hear directly from brands leading the charge in AI implementation. Top executives from Snap, Mastercard, Kantar, Bayer, Deutsche Telekom, and Roland Berger will share their successes and setbacks in embracing AI and the real-world applications that personalise customer experiences, optimise marketing campaigns, and analyse vast amounts of data to predict and inform consumer behaviour.
Through four presentations and a promising panel discussion, we’ll explore how AI solutions are conceived, crafted, and applied to tackle challenges and deliver real impact on business success. Attendees will gain additional insights into practical AI applications through case studies presented by industry experts.
It’ll be a night to remember, so mark your calendars and request your invitation now for this exciting event!
