Your Guide To Must-Attend Highlights And Speakers At DMEXCO 2017

The digital marketing industry is counting down the days and gearing up for the 2017 dmexco conference, the must-attend event that features over 250 hours of talks and discussions, and more than 570 speakers. The MMA is proud to partner with the organizers of this high-caliber event and highlight some of the most outstanding sessions and speakers.

True to the conference slogan “Lightening the Age of Transformation”, dmexco will be the scene of the action and the stage where many of today’s leading personalities and brands (as well as exciting newcomers and startups) will be presenting their take on key trends and issues. Little wonder the event attracts the world’s biggest advertisers, the most influential technology companies, the most exciting publishers, and the most innovative agencies. All will be on hand to present their innovations, strategies, and prospects for the coming months.

You won’t want to miss the keynotes — which include Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Bob Lord (IBM), Bob Greenberg (R/GA), Neil Mohan (Google), Alison Lewis (Johnson & Johnson), Susan Schramm (McDonalds), Tim Kendall (Pinterest), Marc Mathieu (Samsung) and B. Bonin Bough.

Efficient strategies for successful digital business

The need for innovative ways of thinking and new skills in the age of transformation will be the topic presented by co-founder Allen Blue (LinkedIn) at the opening summit “Lightening the Age of Transformation: Do We Need a New Mindset?” and addressed by Mozilla CMO Jascha Kaykas-Wolff in the leadership debate “Digital Mindshift: From Pure to Mindful Marketing Business.”

Christian Schmalzl (Ströer) and Matthias Schrader (Sinner Schrader) will discuss current challenges to future transformation management. In their “Visions of Leaders” panel Nigel Morris (Dentsu Aegis Network), Matt Lodder (R/GA), Mark Singer (Deloitte) and Caroline Foster Kenny (IPG Mediabrands) will explain how agencies must position themselves today to be successful in the future.

In addition, Jack Dorsey (Twitter), Sabine Eckhardt (ProSieben), Sir Martin Sorrell (WPP), Martin Lütgenau (BurdaForward), Susanne Kunz (Unilever), Maike Abel (Nestlé), Florian Adamski (Omnicom Media Group), Mark Thompson (The New York Times), Philipp Welte (Burda), Martin Ott (Facebook), Rasmus Giese (UIM), Katja Reis (Zenith), Sascha Jansen (Omnicom Media Group) and Philipp Markmann (L’Oreal) will take a critical look at current digital developments.

Artificial intelligence taking marketing by storm

Artificial intelligence is becoming a hot topic. As an enabler of personalized advertising, individualized content and automated processes, AI is poised to fundamentally change the world of digital marketing. In the opening keynote, Bob Lord will discuss the connection between AI and creativity. Beck Kloss (eBay), Jordan Bitterman (IBM Watson Content & IoT Platform), Rajeev Goel (Pubmatic) and Babak Hodjat (Sentient) will examine the impact of AI in the “Leaders’ Talk.”

Shiseido’s CDO Alessio Rossi will discuss the growing importance of AI in marketing communication. Finally, Jon Suarez-Davis (Salesforce), Paul Papas (IBM iX), Howard Lermann (Yext), Frank Riemensperger (Accenture), Katharina Borchert (Mozilla), Philipp Justus (Google) and others will debate the role AI can play in marketing transformation.

Creative highlights and specials

Exciting digital worlds will be presented by Thomas Hoger (3spin) and Michael Zawrel (Microsoft) as part of their live demonstration “How holograms will change marketing (and our life) forever.” Meanwhile, Meabh Quoirin (Foresight Factory) and Simon Gosling (Unruly) will push the boundaries of creativity in their demo house “The Future at Home.”
Stewart Copeland (founding member & drummer of “The Police”), Thomas Reiter (former astronaut & ESA coordinator) and David Meza (Chief Knowledge Architect at NASA) will dare to take a somewhat different approach to digital trends and creativity with extraordinary performances such to be a crowd-pleaser.

Valuable insights from renowned influencers

From outsiders to superstars — social influencers have become key partners of the advertising industry. At dmexco, noted influencers and business insiders will explain what is required for successful influencer marketing. Speakers include Rachel Levin (RCL Beauty 101, 12 million followers on YouTube), Felix von der Laden (dner), Izad Reza (Studio71), Sir John Hegarty (BBH), Aline Santos Ferhat (Unilever), Marc Mathieu (Samsung), Philippe von Borries (refinery29), Verena Hubertz (kitchenstories), UK TV-Star Stevie Johnson (Open Influence) and Lindsay Kaplan (Casper).

New business perspectives of the connected world

Under the headline “Connecting the World”, Dieter May (BMW), Rik van de Kooi (Microsoft) and others will show the potential for entirely new consumer experiences in a connected world. Beate Rosenthal (Merck), Andreas Heyden (Bundesliga / DFL Digital), Rosa Riera (Siemens) and others will take a close look at the new branding potentials provided by virtual reality. The new megatrend of voice control will be the focus of the “Voice Lab” with Dan Wright (Amazon), Shenda Loughnane (iprospect) and Adrian Cutler (Microsoft).

The full 2017 dmexco conference program is now available at