10 Practical Ways for Salon And Spa to Attract More Clients

Currently, every 30 minutes there is a new salon opened in the United States, and the beauty industry is becoming tougher when more players are jumping in. In order to survive and grow a salon business, it’s critical to maintain and attract more clients while others are also doing the same thing. And Marketing campaign plays an important role in attracting more clients while building your salon’s reputation. It makes people know about your salon or spa, and get interested in it. Below are 10 campaign strategies that you can use right now to attract more valuable clients:

1. Give homeless a nice haircut on the street. Get out and give some homeless a nice haircut as a volunteer in public to get more exposure about your business and yourself. You can do it during your day off or do it after work, the point here is make people love you and your business, because reputation matters.
2. Your style is Recorded. Send out your campaign message telling customers to send you a picture of the style of haircut they want for next time, record it with customers’ name.
3. Free service for lucky customers. Randomly select a customer each week from positive reviews for your business and provide a free service.
4. Bring one get one free. Encourage happy customers to bring their friends to your salon or spa next time and of course get a free service as a return. A free service exchange for a new customer, what a good deal.
5. Thanks for your service. On Veterans Day, you can create a free service campaign for veterans in your town, make people know about it by posting it in front of your salon or spa, and have a personal call with veterans to schedule their free service.
6. Social media is good. upload campaign pictures, videos to your Facebook, Instagram, and Youtube every time during the campaign. Make it real and make it beautiful.
7. Hashtag campaign. Create a funny hashtag about your salon or spa on social media such as Twitter, and invite people to spread it.
8. Fan of the week. Have clients post a selfie after their service and tag your business for a chance to win a discounted service each week.
9. Host an event. Host an event for special day/holiday, providing some free drinks, tea and foods can be a brilliant way to maintain customer relationship, customers are coming for good service, not for free foods, but the surprise of free drinks and foods definitely upgrade their perspective about your salon or spa.
10. Win a makeover. Ask followers to submit a picture and story of someone they feel should receive a free makeover.

Campaigns mentioned above can be easily generated and sent by the salon software like MMF, which allows you to create your target audience and send out campaigns automatically by email and SMS.

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