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The mobility industry needs a bit of Financialization from web3

MobiFi’s mission is to redefine mobility services and create a more sustainable environment with web3 & financialization.

The question is, why this mission even matters?

According to Climate watch, the world resources institute (2020), generating energy has caused 73.2% of the global greenhouse gas emissions. The top 3 sectors that produce this 73.2% of GHG are Energy use in buildings, transport, and industries.

There are tons of GHG generated from road transport, which is why MobiFi’s mission matters. Many companies like Tesla, NIO, and BYD have been building electric vehicles that can leverage electricity generated from green energy sources like wind and solar. Still, the problems lay not in the EV and green energy technology but the adoption.

The global market share of EVs was more than doubled in 2021; however, the market share number is only 8.57% for EV cars.

Not only in the automotive market, but it is also the same in many other industries. According to, in 2019, around 11% of global primary energy came from renewable technologies.

Why can the adoption of green mobility offerings or renewable energy not be as fast as we want it to be? Global warming is not going to slow its step and wait for us.

According to the book by Bill Gates, “How to avoid a climate disaster?”, 51 billion, this is the amount of greenhouse gas, in tons, emitted each year globally, which we have to get down to net-zero by 2050. If we don’t, 1 billion people could be impacted due to sea-level rise by 2050. The heat wave will become more frequent and severe worldwide, affecting hundreds of millions or billions of people. 18% of insects, 16% of plants, and 8% of vertebrates will disappear.

“Green Premium,” the extra amount of money users need to pay, is one of the big hurdles that prevent consumers from choosing a more sustainable way of life. Not many people want to spend more money to get the same service or give up their current level of lifestyle to save the environment in the future after they die.

Transport, especially road transport, plays a big part in emitting GHG. Therefore, on one side, companies like Tesla creates new mobility products. On the other side, we need to make a financialization way to incentive people to use those green products. The future of car travel lies in electric vehicles, but the switch is of limited value if the electricity comes from coal-fired power plants. EV alone is not the answer to future sustainable mobility, a more diversified mix of all green travel options is needed.

One of the biggest challenges for pushing #maas (mobility as a service) into the next stage is the miss of financial incentives, says by Boston Consulting Group (BCG) in their mobility research.

They divided the mobility evolution into 4 levels:

Level 1️⃣ — Planning (e.g,. #GoogleMap, #citymapper)
Level 2️⃣ — Planning + Ticketing (e.g., #Uber, #Moovel)
Level 3️⃣. — Planning + Ticketing + Pricing (#whim, #citymapper, many small startups)
Level 4️⃣ — Fully Integrated: Planning + Ticketing + Pricing + Incentives. (e.g., ❓)

In other words, either mobility as a service, green mobility or other sustainable mobility options, we need a fully integrated and financial incentive to boost adoption. That’s why our mission matters.

The gaming industry’s most recent innovation wave has been the rise of GameFi — the greater #financialization of gaming assets.

Yep, #gamificationize and #financilize mobility are what MobiFi will introduce to the world. More details of this new feature have been discussed in our previous article, and more news will be announced in the future. Stay tuned!



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Founder of Things Protocol, project lead of MobiFi, ex CTO advisor of Shell