Serverless First: The Only Way To Build Modern Products

When you double-down on serverless architecture you begin to reap amazing rewards.

Jesse Moore
Aug 18 · 4 min read

Serverless has been around for a few years. It is not a brand new idea, but it is a new way of thinking about building applications.

I always tend to think about why I am doing something before I think about how I will do something. It helps with motivation, product design, and understanding. It encourages you to rethink existing “well-known” solutions and also ensures that you verify the assumptions you make on a day to day base.

Why Serverless?

That is why the “why” of serverless is the most important. If you don’t understand why you are using serverless, you will fail to implement it properly. That failure will erase any benefit you thought you had.

  • It helps you sleep at night (because you aren’t managing the servers)
  • It enables you to scale quickly (ideally automatically)
  • It reduces the amount of domain expertise you need to implement a solution.

All of these mean the same thing. Serverless allows an individual or a company to focus its entire efforts on its Unique Selling Proposition (USP).

All the other benefits are just descriptions of allowing your team to focus on your USP. A good organization should be laser-focused on their USP, and a serverless mindset ensures this happens. As a developer, I do not have to manage servers, create and manage databases, scale servers, deal with downtime, build in fault-tolerance — all aspects of building a scalable system that are HARD to manage. As a manager, I can spend far more time focusing on the process and the purpose.

Having a paradigm in place that abstracts away the entire job of scaling and operating a worldwide application is a fantastic boon for creators.

Don’t let your developers turn into firefighters.

It takes time, it takes effort, and it takes expertise to get up to speed, but serverless ensures that creators create, rather than firefight. Serverless reduces churn, increases productivity, increase scalability, and allows you to generate genuinely game-changing applications within a small team.

That is why you should choose it — hands down.

If you do it right — serverless is THAT good.

Most companies don’t do it right.

What is Serverless?

Once you understand why you might go with serverless, you need to understand what a serverless solution is. That explanation needs to be as simple as possible so you can easily verify your decisions along the way. Knowing what serverless is becomes essential because it won’t work if you don’t double down on it. Keep repeating a simple statement in your head.

Build every decision around being serverless. Only after you have exhausted all alternatives should you look toward something else. As soon as you introduce one non-serverless component into your application, you introduce a leak. A single decision, a single point of failure becomes the kink in your serverless armor.

You’ve defeated the whole purpose, you’ve crippled yourself, and your competitors haven’t even had to lift a finger. I like simple explanations, they have far more sticking power. Jeremy Daly had the simplest explanation of serverless I could find.

  • Charge only for what you use
  • Require zero server maintenance
  • Provides continuous scaling
  • Supports built-in high availability and fault tolerance

Anything that doesn’t have all of these attributes fails the test. If it fails the test then you need to have an exceptionally good reason for why you did it a different way.

Taking The Leap

Converting the paradigm that your company or team operates within is hard, the larger the organization the more difficult the decision is to make. New companies and new applications have the benefit of starting later.

However, before you decide to stick with what you’ve got, think hard about it. There are only a few genuine edge cases where a properly implemented serverless solution is the inferior one. It acts as a check on your team, ensuring you are always focusing on where you provide value. In 90% of cases.


Jesse Moore — Chief Technology Officer — jesse@mobilads.co

P.S — if you are interested in working at a company that is hell-bent on being serverless, building great products and upending a broken industry (Advertising Technology) — shoot me an email below with your CV, an example project and an example piece of your content (blog post, youtube, etc). I will respond to all genuine applications.


Originally published at https://blog.mobilads.co.

mobilads

mobilads is smart rideshare advertising company changing the way brands connect to consumers through out-of-home advertising. We leverage location-based intelligence to connect the physical and digital worlds, helping brands measure true ROI.

Jesse Moore

Written by

CTO at mobilads. Writing about AI, ML, and Business. Connect with me @ https://jessemoore.ca

mobilads

mobilads

mobilads is smart rideshare advertising company changing the way brands connect to consumers through out-of-home advertising. We leverage location-based intelligence to connect the physical and digital worlds, helping brands measure true ROI.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade