The Next Big Thing is Already Here

Mike Herrick
Mar 18, 2016 · 9 min read

“…it’s like a toaster trying to mate with your forehead.”

When you always ask what’s next, you focus less on what’s now

Getting the download is just the beginning

A day’s push notification send volume on Urban Airship’s mobile engagement platform

Look beyond apps to borrow mobile moments

REI’s mobile wallet coupon efforts show the dynamic engagement opportunity they offer.
WBUR’s mobile wallet card updates each week with the new Modern Love podcast topic and celebrity guest reader.

Remember, there’s a reason they call it the bleeding edge

Mobile Engagement

Observations and ideas to unlock the full potential of mobile-led engagement

Mike Herrick

Written by

SVP of Product & Engineering @ Urban Airship; Lean fan; Erin's husband; Lauren's dad.

Mobile Engagement

Observations and ideas to unlock the full potential of mobile-led engagement