How do you analyze attributed users on Mixpanel using Adjust?
Mixpanel, as a user analytics tool, helps you learn how users engage with your products, experiences, and campaigns so you can make them better. Also, Adjust is an attribution partner that you can define where the user is coming from. It means, with Adjust, you know if the user downloaded your app from App Store or the paid acquisition channel.
Before we start, let’s look at the meaning of attribution:
Attribution is how marketers understand the journey you take to arrive in their app and what you do once you’ve landed there. When done right, there’s a data point for each of the actions a user takes on the journey, from clicking an ad to making a purchase.
If you’ve already used Mixpanel, you already know. The breakdown is needed for each event by campaigns, ad groups, even creatives. In this short article, I will talk about integrating Adjust data to Mixpanel to get a detailed analysis.
Let’s start! 🚀
Before starting this section, you have to make sure about the SDK’s implementation of your application to Mixpanel and Adjust.
After configuring your SDK’s you have to add just this code to your AppDelegate.swift file.
When you complete this step, you can create reports like the one seen below with a few clicks at Mixpanel.
Make sure to ask any questions in the comments below.
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