2 tools to improve onboarding

I have already covered how critical is to design your app onboarding the right way and, thereby, increase “onboarding conversion rate” in my app growth framework.

Here are 2 tools that help you achieve high onboarding conversion rates:

1. Branch Metrics — essentially, branch links help you personalise onboarding for new users invited by existing users (see “Viral Loop” on this). Displaying the referrer’s avatar on welcome screens significantly increases trust & permissions acceptance. This is getting more important since Google is shifting towards iOS-like permission structure.

Branch Metrics — Personalised Onboarding

2. Quettra — while Branch Metrics works only when the new user is referred by existing one, Quettra allows you to customise onboarding based on “portraits”: a combination of user’s interests, demographics, apps they use, and personas. This is really powerful and our own experience suggests that Quettra achieved pretty good accuracy rates in defining personas. For example, you may demonstrate different use cases based on gender, age or brands user likes.

Quettra Portrait

This is it ☺

P.S. Investigating user’s churn rates & improving retention is another area these tools are useful — I will cover this in future posts.