How to find value
Sometimes it is the case that your users tell us our product has some value we had no idea of, e.g. flight history helps them to file documents for visa (some countries require you to list all your trips for past 3 years) or profile stats help them to track frequent flyer miles. This is always an insight for us and it is what makes user interviews/emails very insightful.
Recently we were thinking if there is a systematic approach to find such “hidden” value or use case. And it seems we came up with the following matrix that, at least partly, addresses this issue.
Value Search Matrix
The algorithm is pretty straightforward:
- List all users as rows
- Outline all functions (screens, buttons) all functions as columns
- Fill the frequency of function usage in intersecting cell.
The idea is that if you come up with some group of users who use particular function rather frequently than others — this might be the “hidden” value you’re looking for. You may then contact users from this group to get further details.
P.S. You may use cluster analysis for these purposes
