How to Impact Consumer Behaviour with a Help of Color?

Stfalcon.com
Oct 2, 2017 · 5 min read

Color psychology

Studies show that it takes 90 seconds for a customer to form the opinion about the project and 90% of this opinion is influenced by the color. Two out of three consumers will make a large purchase only if they like its shade, and almost 93% of people primarily perceive visual information. That’s why so many people love infographics — it is much easier to perceive the same data visually:

Creating a pen portrait of the target consumer

Depending on the age, gender and impulsivity of actions users have different reaction on colors and shades.

Age

The optimism of the youth — young audience loves vibrant saturated colors. As for older consumers, you should be careful with bright colors — too vibrant can decrease the conversion. Mature users, often think garish bright colors repulsive.

Men vs Women

Color perception research shows that men prefer bright, contrasting colors, while women prefer softer shades. Both men and women like blue and green, but many women adore purple meanwhile, this color repels men.

Character

The so-called impulsive buyers who make decisions under the influence of immediate emotions, often choose orange, red, Royal blue and black colors. Economic shoppers, who will think ten times before committing to action, prefer a greenish blue and sea blue. Traditional buyers — often visitors of clothing stores prefer pink, Ashes of Roses and sky-blue.

Choosing lucky colors for your business

The brand is closely associated with the color, and the color, in its turn, with a certain sphere. When creating a product it is important to analyze which colors are most in tune with your idea. You also need to stand out among competitors.

Blue — tranquility, reliability, productivity

Green — sustainability, harmony, success and new beginnings

The PANTONE Color Institute has named GREENERY (15–0343) the most popular color 2017. Researchers believe the warm green tint, the first color of spring leaves, is a symbol of growth and professional development. As for website colors, green is used in various eCommerce projects in order to help customers relax, and improve sales with color.

Red — energy, attention and entertainments

Black is the color of premium segment

Yellow plus brown — sense of confidence and good mood

Shades of chocolate, as well as blue color, give a sense of confidence, while yellow inspires joyful emotions and optimism. Our designers used the combination of yellow and dark brown when creating the On-Demand Massage project — a massage therapist searching service.

Colors and marketing insights

In order to increase conversion and create the good image of your product, it is important to use colors and shades correctly. It is obligatory to analyze the potential audience, the competitive field and to take into account the color trends in your industry. Remember, if you like the color personally, it does not mean that this color will attract your customers. Still best solution is to ask professional web designers to help with the color palette selection for your product. Creating a custom app design, specialists curate all the details, so that your users have an intuitive solution which will increase the audience loyalty.

Mobile Lifestyle

When thinking of Mobile Service Design, we not only design intuitive (web) apps for Smartphones, Tablets or Wearables, but for an entire lifestyle. In our publication, we curate the best articles covering the Mobile Lifestyle — written by people that live it.

Stfalcon.com

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Stfalcon.com is Ukrainian Information Technology company coding best solutions for Europe and USA. We share most valuable IT experiences at www.stfalcon.com

Mobile Lifestyle

When thinking of Mobile Service Design, we not only design intuitive (web) apps for Smartphones, Tablets or Wearables, but for an entire lifestyle. In our publication, we curate the best articles covering the Mobile Lifestyle — written by people that live it.