The Power Of Feedback — How Visual Comments Can Improve User Experience
You are in the market cashing out on the register. You are handling the stuff you bought but the cashier is not looking at you, smiling or saying anything. The feeling is quite unpleasant. How would you feel if you did not receive even a single feedback after the shopping?
Would you ever go to the same register again? Would you go to the same market if all the cashiers were the same?
Let’s switch up the scenario.
You are in the market cashing out on the register. You are handling the stuff you bought and the cashier suddenly smiles and asks how you are. The cashier is so pleasant and kind that you wish to stay in the market.
Would you go to the same register again? Would you go to the same market if all the cashiers were the same?
In a previous example the market is used as a metaphor for a product, while the cashier presents the experience you get while using the service it offers.
One of the most important factors that determines market’s attendance is the feedback it provides. The difference between good and a bad experience leis in small details that are usually skipped when designing a market itself. If skipped the market may be avoided.
The usage of visual comments may be trivial, but it is usually excused. Not long time ago I was trying to Register my new device on Samsung’s website. After the registration nothing happened. I got no feedback and was quite confused. Just to be sure that everything is all right, I registered the device one more time.
Lack of information can confuse and make users avoid the website on unconscious level.
Feedback is used to present if completed action is positive or not. Feedback is fulfilling the experience by providing users with a feeling of control.
Feedback makes communication easier and helps with understanding the process. Never let users guess. Visually display the state of the elements and provide both sided interaction.
Always be a good cashier.