The Value of Periscope Live Streaming For Conferences!

With the emergence of mobile live streaming apps Periscope, Meerkat, Blab, Facebook Mentions and others the natural fit for many brands & marketers would be live streaming conferences and events via a mobile device. The problem is most conferences and events spent years fighting the integration of social media and digital communities into their offline events that live streaming is more change that they don’t understand and are having trouble grasping.

Sadly most conferences and events think that having a hashtag and a big screen that displays live tweets means they’ve leveraged social & digital. .

”Periscope requires a new approach to connecting offline and online at communities for brand events. #ThinkLikeAfan”

With that being said I believe there are brands that get it, as some have recently hired me, but I also believe that live streamers must approach brands, events and thought leaders with the right mindset, strategy and be open to listening and understanding the pain points so they can relate what the true value is of live streaming.

To better understand my thoughts & what I’ve learned from pitching 38 brands on the power of live streaming I decided to do a quick 20 minute Periscope breaking down the in’s and out’s and sharing what I’ll be doing from the IBM event called #IBMinsight this week in Vegas with periscope & live streaming. (available on Periscope for 24 hours to watch:

If you want to get the eBook that I mention at the end of this stream make sure to click here and enter your email address!

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Brian is a leading voice of the millennial generation in digital media. He has 12+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. Brian is currently the Chief Change Office of iSocialFanz LLC working with brands to find new ways to tell their digital story leveraging, technology, social media and live streaming! Brian is best known by his twitter handle Brian Fanzo @iSocialFanz his content can be found on his website at

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