Mobile Push Notification Templates to Drive User Engagement
What if you could engage users even when they’re not in your app?
That’s the power of push.
But sometimes figuring out what to write or which images to use can stop you from pushing your best foot forward.
That’s why we created a series of ready-made push notification templates for you to copy/paste and customize, along with suggestions for rich media images, calls to action, triggers, and timing.
You’ll find templates for the following app verticals:
- Travel
- Retail & Ecommerce
- Food & Delivery
- Media & Publishing
- Entertainment & Ticketing
- Music
- Utilities & Productivity
Find the complete set of templates here, or check out the CleverTap Blog for more advice on sending push notifications app users love.
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Travel
1. Inform airline passengers of a gate change
BODY:
Heads up, [FIRSTNAME]!
Your gate for [FLIGHT NUMBER] has changed to [NEW GATE NUMBER].
CTA:
View Airport Map
Image suggestion:
No image. Or, a simple graphic or GIF showing an arrow from “Point A” to “Point B”
Trigger:
Immediately upon gate change
2. Share new flight or rental deals
BODY:
Desperately need a vacation? Get [DEAL/OFFER]
[COMPANY NAME] till [DATE]. 🌴🌺🌤
CTA:
Gimme a Break
Image suggestion:
Photo of beautiful beach, with dashed outline of a person captioned “You Are Here”
Trigger:
Within a day of deal or offer release
3. Suggest destinations for an upcoming holiday
BODY:
[NEARBY DESTINATION] is just [X] hours away, [FIRSTNAME]…
Treat yo’ self to a getaway!
CTA:
View Vacation Deals
Image suggestion:
This Parks & Rec GIF
Trigger:
Send two days before the weekend, when users will have time to plan a nearby vacation
4. Recommend a landmark, restaurant, or site visit when user arrives in a new city, state, or country
BODY:
Here’s what we recommend doing🚶, seeing 👀, and eating 🍴 for your first time in [CITY/STATE/COUNTRY], [FIRSTNAME] >>>
CTA:
Visit Like a Local
Image suggestion:
GIF of hands with silverware digging into a delectable restaurant meal (ideally the type of cuisine served in the user’s new location)
Trigger:
Immediately upon user’s arrival in their new location. Could also be triggered by in-app purchase of deals, tickets, or offers in that location
Retail & Ecommerce
1. Send a birthday offer or discount
BODY:
Happy birthday, [NAME]! Instead of cake, how about
[$ OR % DISCOUNT] off your next order? 🎂 🎉
CTA:
Claim My Discount
Image suggestion:
Envelope with “Just for You” written on it
Trigger:
On user’s birthday
2. Recommend related or complementary products based on order history
BODY:
Psst — If you liked [PAST PRODUCT NAME],
you’re gonna love what we picked out for you.
CTA:
Check It Out
Image suggestion:
Image of recommended/curated product
Trigger:
3–5 days before user’s trip
3. Send a holiday offer or discount
BODY:
Merry Christmas, [NAME]! 🎄 Santa stopped by to leave you a [$ or % DISCOUNT] coupon code. Redeem it now — you deserve it!
CTA:
Claim My Discount
Image suggestion:
Photo or graphic of winking Santa
Trigger:
1 week before the holiday
4. Let users know when a purchase has shipped
BODY:
Your order of [PRODUCT NAME] has shipped! ✔️ Our carrier eagle is winging
his way to you right this very moment.
CTA:
Track My Order
Image suggestion:
Eagle mid-flight, with a Photoshopped brown shipping box dangling from its claws
Trigger:
As soon as order ships
Food & Delivery
1. Update user on food delivery status
BODY:
Hiya [FIRSTNAME]! [DELIVERYPERSON NAME] just grabbed your order from
[RESTAURANT], so you’ll have it soon. 🙌 🍴
CTA:
Track My Order
Image suggestion:
GIF of dog pawing at a Styrofoam takeout box
Trigger:
Can be sent at multiple points during the food purchase and delivery process. Most important is letting the user know their food is on its way
2. Re-engage with a free item or discount
BODY:
Been a while, [FIRSTNAME]. You’re looking good! 😻 Snag yourself [DISCOUNT $ OR %] now with code [CODE] >>>>
CTA:
Heck Yes. OR Use Code Now
Image suggestion:
Something like this meme
Trigger:
After lack of user engagement for X days or weeks
3. Send weather-triggered invitations to order
BODY:
[FOOD ITEM] called. It wants you to know you don’t have to
weather this storm alone 🍕 💛 ❄️
CTA:
Let [ITEM NAME] Come to You
Image suggestion:
Photo of food item (in this case, pizza)
Trigger:
Immediately before or during weather event
Media & Publishing
1. Share new, relevant articles with users
BODY:
Wanna sound even smarter at parties? Catch up on the latest
[TOPIC USER HAS PREVIOUSLY READ/ENGAGED WITH] news >>>
CTA:
Read the Latest
Image suggestion:
Featured photo from one of the recommended articles
Trigger:
Triggered by lack of user engagement for X hours or days
2. Alert users of live content
BODY:
* clears throat * Heeey [FIRSTNAME], we’re going live!
Join for [EVENT NAME] in [X MINUTES].
CTA:
Tune In
Image suggestion:
Photo of lit-up “On Air” sign
Trigger:
Send just before going live, or as soon as the broadcast starts
3. Suggest a “Sunday” (or downtime) read of relevant articles based on past browsing history
BODY:
Ahhh, Sunday. Why not top off your coffee & curl up with these handpicked
[TOPIC USER HAS PREVIOUSLY BROWSED] headlines?
CTA:
Read for a Bit
Image suggestion:
Photo of sock feet on a footstool or peeking out of bedcovers
Trigger:
Triggered by day of week and/or user inactivity
Entertainment & Ticketing
1. Alert users when tickets go on sale
BODY:
Heads up: Tickets to [EVENT NAME] just went on sale! 🎟🎟
Grab yours before they sell out >>>
CTA:
Buy Tickets
Image suggestion:
Photo of the performer/act in question
Trigger:
As soon as tickets to an event the user is likely to enjoy go on sale
2. Help users find their way to an exit
BODY:
Heading back to your car now? Turn left when you leave the lobby.
Tap for more directions!
CTA:
Guide Me
Image suggestion:
Preview of map with walking directions
Trigger:
Send toward the end of a ticketed event, and/or a scheduled event on user’s calendar
3. Share last-minute ticket deals with nearby users
BODY:
Pssst [FIRSTNAME]. [XX] tickets to [EVENT OR ARTIST NAME] tonight just became available! Grab yours & be the #bestfriendever 👯>>>
CTA:
Get Tickets
Image suggestion:
Photo of artist, show, or performer in question
Trigger:
As soon as last-minute tickets go on sale
Music
1. Inform user of new catalog additions
BODY:
It’s not every day we get a brand-new record from [ARTIST].
Be the first to listen to [ALBUM NAME].
CTA:
Bump It
Image suggestion:
Album art/cover
Trigger:
When a new artist (in a genre that the user has indicated interest in) releases an album
2. Tie music suggestions to current events
BODY:
Hit Play ▶️ on the perfect soundtrack for [EVENT] today, including
[USER’S FAVORITE ARTIST] & [USER’S FAVORITE ARTIST 2].
CTA:
Listen Now
Image suggestion:
Photo of a crowd participating in the event in question (ex. baseball game, Election Day, Mardi Gras
Trigger:
Day event begins
3. Recommend a soundtrack based on the weather or current location
BODY:
Today’s a scorcher! ☀️☀️☀️ Chill out & cool off with this [GENRE] playlist
(and don’t forget your sunscreen)!
CTA(s):
Play Now. Or, Chill Out
Image suggestion:
This GIF
Trigger:
When temperature in user’s location is >80 degrees F
Utilities & Productivity
1. Alert user to friend or coworker activity
BODY:
[OTHER USER NAME] just [ACTION TAKEN]. Tap for more.
CTA:
Open [APP NAME]
Image suggestion:
Screenshot of app interface, with notification graphic and/or changed area highlighted
Trigger:
Immediately when a friend or colleague takes action on a user’s shared list, board, or channel
2. Ask for a review
BODY:
Hi [FIRSTNAME], how’s [LAST ITEM PURCHASED] been treating you? Let other shoppers know by leaving a review. Your opinion matters 💚
CTA:
Post My Review
Image suggestion:
Graphic of 5 stars (or relevant rating system) followed by a question mark
Trigger:
User has engaged with the app at least 3–5 times
3. Introduce users to a feature they haven’t tried
BODY:
Glad to see you’re getting so much mileage from [FEATURE OFTEN USED]! Might we recommend [UNUSED FEATURE]? It’s great for [BENEFIT].
CTA:
Try It Now
Image suggestion:
In-app screenshot with suggested feature highlighted or circled
Trigger:
Triggered by X days/weeks after installation, when user still has not tried the given feature
