Three Sessions Not to Miss at DX3 Canada
For ecommerce and retail marketing professionals, DX3 Canada — the country’s biggest retail, marketing, and technology event — is a high point of the spring conference season. This year’s lineup includes leaders from iconic brands like Walmart, Hudson’s Bay, ALDO, and Staples.
This year, DX3 will be entirely online. Virtual conferences have a lot of upsides. They enable more folks to participate without worrying about travel and logistics, and can facilitate great digital engagement and interactions.
But let’s face it: virtual conferences can be tough to navigate. Without the live exchanges between attendees and the buzz that builds up around the coffee table in the morning, it’s difficult to know where to spend time. This is especially true when the program is packed with high-quality content, like this year’s DX3 lineup.
So we put together a quick guide to help data-driven ecommerce and retail marketers get the most out of DX3. Here are three sessions not to miss.
Ecommerce, Now and Always
March 2, 11:30 am
This panel brings together an all-star roster of marketing leaders from brands like Crate & Barrel and Little Burgundy. The topic couldn’t be more timely: how has e-commerce changed over the past year, and what are some of the key trends that will shape the future?
It’s a critical question: CleverTap’s own research shows that just 16% of users who download ecommerce apps go on to engage with those apps — and that a staggering 86% of users churn within four weeks.
This session promises to offer insight into how brand leaders are thinking about delivering a more relevant and engaging ecommerce experience across devices and channels.
Who Are the Consumers? Big Data and Consumer Segmentation
March 3, 12:00pm
Because of their wholesale and distribution strategies, consumer packaged goods (CPG) brands have long suffered from limited visibility into the behavior of their end consumers. But COVID has accelerated the trend towards direct-to-consumer (D2C) commerce that many CPGs were exploring before the pandemic.
In this session, leaders from Coca-Cola will talk about some of the strategies they’re using to see their customers in the data — and use insights about customer behavior to profitably scale acquisition and retention efforts. We look forward to hearing how a CPG giant thinks about using customer data to drive a comprehensive segmentation strategy.
The Road to App Supergrowth in 2021
March 2, 1pm
This session is led by Eric Hwang, of CleverTap’s solution engineering team. Eric will highlight the forces shaping the ecommerce and retail landscape, including the need for 1:1 personalization and the opportunity to deliver breakthrough customer experiences at scale.
In addition, Eric will demo how our platform helps ecommerce brands accelerate growth through critical use cases like onboarding, first-purchase conversion, product recommendations, and other tactics to drive long-term engagement and prevent churn.
CleverTap is a sponsor of DX3, so If you’re attending, swing by our virtual booth to say hi and learn more about how we’re helping ecommerce and retail brands achieve supergrowth.
See you on the virtual conference floor!
