Mobile Me & You: Innovative Entrepreneurial thinking with Retha Hill and Mobile Tools

Retha Hill, executive director of the Digital Innovation and Entrepreneurship Lab in the Cronkite School of Journalism at Arizona State University talked at last week’s Mobile Me & You conference at the University of Nebraska-Lincoln about her experiences in innovative entrepreneurial thinking. That included her success stories from her time at Arizona State.

Hill stressed the importance of the ability of all journalists to evolve with the times.

“J-Schools and industry must work together to create new ways of storytelling and delivery for millions of Gen Y’s and Z’s who won’t get their news in traditional ways through a website,” Hill said.

While experimenting can be intimidating, Hill added, “The J-School is one of the best places to experiment, especially in conjunction with sponsoring agencies or newsrooms. We help you figure it out while creating our own jobs. Failure should not be punished. Students should not fear an experiment not working out because otherwise they might hold back and go for what is comfortable.”

Mobile journalists have many tools at their disposal, but which ones are best? Allissa Richardson, mobile media professor at Bowie State University and Judd Slivka, assistant professor of convergence journalism at the Missouri School of Journalism will help you decide which tools you should purchase and which ones you should avoid.

Originally published at on November 1, 2015.

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