Methodology
Mobile Me & You Project (Gaming Community)|“New Consumer Trends” -“Mobile Reputations” course | Panteion University
Step 1: MOBILE ME
This is the first step of our research. We began by analyzing how we, as Μillennials, use our mobile phone daily.
Step 2: MOBILE ME & YOU
The next part of our research reveals how our friends have shaped their lifestyle around their mobile phone. We can get a clear insight about their hobbies and interests.
Step 3: MOBILE ME GLOBAL
Since we managed to find out some data about mobile usage from our circle of friends, we also wanted to move to an international level. We asked two girls, who lives abroad, to describe to us how significant is mobile phone for them and what applications they mostly use.
Step 4: INSIGHTS ABOUT MILLENNIALS
Taking into account what we had already found, we also collaborated with our fellow students and the research they have done on their own as well, and so we reached to some conclusions about millennials and the importance of mobile phone in their life.
Step 5: INTERVIEWS ABOUT GAMING COMMUNITY
But our survey didn’t stop at that point. We also wanted to discover a specific community and the way they are using their mobile to fulfill their wishful thinking. So, we stepped into the world of mobile gaming by interviewing twelve gamers and learning all about their story. This is what we present you in this part of our project
Step 6: TOTAL RESULTS AND INSIGHTS OF OUR REASEARCH
At this final step of our journey we report the results of our whole research from the beginning of our project. We feel like we got a deeper understanding of millennials and we write down our thoughts about them.
Step 7: COMPARISON WITH GLOBAL TRENDS
At last we compare our research with Global Consumer Trends 2019 (Mintel) and Global Mobile Consumer Trends (Deloitte): First & Second Edition to check if they have something in common or not.
Team: Antonis Katsis, Liana Kollia, Korina Simeonidou.
Professor: Betty Tsakarestou.
