Mobile Me and You Project (Photo Editing Apps) Interviews Part 22|Mobile Reputations Course| AD&PR Lab
In the context of “New Consuming Trends” a course of Panteion University, taught by Mrs Betty Tsakarestou, our team (Shooters) participated in a research project called Mobile Me and You, following the Mobile Collaborative Consumption and Sharing Economy trends.The subject of the project concerns the relationship of Millennials with their mobile phones and their impact on the society and on the market. We decided to focus our research on Photo Editing Apps Applications.
With regard to the interviews we were called upon to implement in order to prepare the work, we have achieved quite interesting results. In particular, the interviews followed a specific pattern of a questionnaire, specifically selected by the team members. The first part of the questionnaire had some general questions about the hours the mobsters use, how often in the day, whether they feel directly connected with it and how much they think influencer marketing is an important element in today’s era .
Thats the complete questionnaire that we used :
1.Describe your day with your mobile. How many hours during the
day (or night) do you estimate you use your phone? Some
smartphones now offer us this data (screen time). Have you been
surprised when your read your actual screen time? Have you tried to
eliminate your screen time, after you started getting such accurate
data about your mobile screen consumption?
2. How do you feel if for any reason we took the mobile phone away from you?
3. Do you use any complementary gadgets?
4. Do you favor your mobile over other devices?
5. Do you like to share stuff with others digitally via your mobile apps?
6. Do you use your mobile when you are with friends? Teams? In a
specific Community? For fun? For work? How that makes you feel?
7. Is your phone making you feel connected or disconnected?
8. Have you used sharing apps/ platforms/ services such as airbnb/
bike sharing/ car sharing etc.. How do you think or feel about such
interactions where you have to trust strangers?
9. Do you follow any influencers? If yes, in what platform (eg.instagram etc) Do you follow them on your mobile apps mainly? Can
you show me your favorite influencers profiles on your mobile? What
are your thoughts on influencers?
10. Do you feel like you share the same habits with your friends
regarding the usage of your phone?
About editing apps
- Which do you believe is the most important app?
- Do you know many editing apps? Is it necessary to pay for them or they are
free to use? - Are you using editing apps daily?
- Do you trust your mobile phone camera or you need to use edit apps inorder to post a photo in social media?
- Do you know any photo edit communities?
- How important are the editing apps for you?
- Do you believe that the quality of the photos would have been the samewithout editing?
- Do you use more than one editing app in your mobile phone?
- Do you believe that an editing app is easy to use if you are not a
professional?
More analytically, interviewed Giannis Vasileiou, 22, he studies businness and administration, he told us that the first thing he usually do when he wake up is to check HIS phone for Messages or missed calls. After that, he checks his Facebook and Instagram News feed, and finally his E — mail app. He also uses his phone to browse Youtube or watch Twitch while he drinks his coffee. Also sometimes he uses his phone to watch Netfilx at the rest of the day and listen to podcasts. He estimates his phone usage approximately to 7 hours daily. He doesn’t use the screen time app. Without his phone he would feel a void for sure. He uses his phone every day and quite frequently for a lot of reasons ( read about the latest news, watch movies,editing photos, search for answers, communicate with friends and colleagues etc.)The App that he uses to communicate with his friends is Messenger. He has many group chats that he and his friends share content from all over the world. It is clear that he likes sharing stuff through his mobile apps. He has many group chats with his friends and they share funny pictures/events/videos and anything worth of attention. His thoughts on influencers are neutral. He follows some influencers with great impact at the world but he is always careful about the person who follows because at the end our attention make influencers who they are.
Moving to the questions directly related to our research, in editing apps, an important app for editing photos for Instagram is Instasize, that he uses a lot. There are many editing apps but not all of them are good. Quik and Videoleap are very good video editing apps with a lot of free features, that everyone can use. But always there are extra filters and features with subscription. He said that he uses almost daily Instasize and iMovie,which is very useful,since he bought an iPhone. He trusts his mobile phone ‘s camera but there is always something to be fixed or adjusted. Two well known photography communities is Flickr and 500px. One interesting thing about 500px, is that it sells photos all over the world and works from a lot of photographers. Editing apps are very important to him since photography and videography his main hobby. He also has many more apps in his phone but he doesn’t have time for all of them. He said that editing apps are for literally for everybody.
Instagram Link: https://www.instagram.com/giannisbasiliou/
Team: Shooters
petrosmix, Konstantinos Dragatsis, Agis Lamprakis, Iakobos Vlachos
Professor : Betty Tsakarestou
For the other parts of the interviews click the links below:
